Institutional communication enables organisations to present their activities, objectives, and results. Institutional communication is part of an image and visibility policy for development organisations.

Communication for development (C4D) is a tool for influence that promotes participation and social change through methods and instruments of interpersonal communication, community media, and modern information technologies. C4D is a cross-cutting area of project/programme management, which aims to strengthen dialogue among various stakeholders to foster ownership of actions and achieve sustainable impact.